Rico Boxing Academy
Training the body. Strengthening the mind.
Founded by former professional boxer Riccardo Rizzi, Rico Boxing Academy offers premium boxing coaching in Dubai, bringing training directly to clients at their preferred location.
Our partnership combines Rico’s expertise in physical training with Mind Shift Lab’s neuroscience-based approach to changing mental patterns. Together, we support professionals, athletes and former athletes from any sporting background who want to improve their performance in sport, work and everyday life.
Through Mind Shift Lab, clients can work on recognising self-sabotaging patterns, managing pressure and developing greater focus, confidence and emotional resilience.
Rico Boxing Academy clients also benefit from exclusive Mind Shift Lab discounts and dedicated vouchers, supporting their next step in personal and professional growth.